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Notes on content, branding & ads

ContentJune 2, 2026·6 min read

How AI is changing the way brands create content

The bottleneck was never ideas — it was production capacity. Here's what changes when that constraint disappears.

AdsJune 18, 2026·5 min read

5 tips for writing high-converting ad copy with AI

AI can draft ad copy in seconds — the skill that actually matters now is knowing what to ask for.

BrandingJuly 1, 2026·7 min read

Building a consistent brand voice across every channel

Your brand voice isn't a style guide PDF nobody reads — it's whatever people actually experience across every touchpoint.